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Fall for Oi

Meet all your Hair Needs with Oi

Finding a versatile hair product that meets multiple needs can be quite the challenge. Falling for Oi was super easy because of the variability of the line by Davines. We have fallen head over heels with this product family. Oi basically specializes in #hairgoals. It focuses on softness, shine, and body. The main ingredient is Roucou oil—an oil derived from the seeds of an Amazonian fruit. Roucou stimulates the production of melanin (essentially your hair’s natural color so AKA keeps the grey away) along with lending antioxidant properties that protect against UV radiation (sun can damage your hair just like it damages your skin). This main ingredient double tasks as well as the product line itself, also minimizing frizz, detangling, and smoothing. Oi also works to accelerate the drying process of hair while simultaneously protecting from heat damage. Whew, this stuff is working HARD. Check out our Curly Girls Gallery to see it at work!

Spotlighting Oi Milk—This is basically the best leave in conditioner with which you have ever blessed your hair. Softness. Shine. Detangling. Frizz control. Body without weight. Moisture. Heat protection. Memory (aka longer lasting style). This stuff is EVERYTHING.

The final piece of the Oi fam is the Oi Beautifying Potion. Calling all curly girls and textured hair ladies: this is the dream oil. Worked into damp hair it defrizzes as you dry. Applied to the lengths and ends of already dry hair it adds shine and promotes softness.

TLDR: IF YOU COULD ONLY INVEST IN ONE PRODUCT (LINE) FOR THE REST OF YOUR LIFE—OI. IS. IT.

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